THE Generation Z is transforming the job market with an innovative approach aligned with its personal values.
For these young people, born between the mid-1990s and 2010, the ideal career goes beyond stability and high salaries.Weekly NewspaperMinas Tribune
They seek flexibility, purpose and autonomy, shaping professional trajectories that reflect your aspirations and lifestyle.Tribune of Minas+1Blog+1
In this article, we explore how the Generation Z is redefining the concept of career and what this means for the future of work.
Flexibility and Autonomy: New Professional Pillars
THE flexibility at work is a priority for the Generation Z. Hybrid or fully remote models are preferred, allowing for a work-life balance.
According to Deloitte, 73% of millennials prefer hybrid work, and 76% would consider changing jobs if forced to work exclusively in person.HR WorldBlog+1Tribuna de Minas+1Minas Tribune
Furthermore, the autonomy is valued. Many opt for multiple sources of income, such as freelancing or digital entrepreneurship, seeking financial independence and control over their careers.Forbes BrazilMinas Tribune
Purpose and Social Impact: Careers with Meaning
For the Generation Z, work must have a clear purpose and contribute positively to society.
They prefer companies that demonstrate commitment to ethical values, sustainability and inclusion.
According to LinkedIn Workplace Culture Trends 2023, 761% of young people consider a company's culture, including its ethical values and sustainable practices, as a deciding factor when choosing where to work.HR World
This search for meaning is also reflected in the preference for organizations that offer opportunities for continuous personal and professional development.
Technology: Professional Transformation Tool
Digital natives, the members of Generation Z use technology as an ally in building their careers.
They explore platforms such as YouTube, TikTok and Instagram to create content and generate income, in addition to using artificial intelligence tools to increase productivity.Exame+5Forbes Brazil+5Tribuna de Minas+5Minas Tribune
Emerging professions in the digital world, such as content creator, social media manager and application developer, are attractive because they offer flexibility and growth potential.Tribuna de Minas+1Forbes Brazil+1
Personalized Compensation and Flexible Benefits
THE Generation Z seeks remuneration models that go beyond a fixed salary.
They value personalized packages, with benefits that meet their individual needs, such as mental health plans, childcare assistance or home office options.Blog
This approach reflects the importance they place on well-being and quality of life in the workplace.
Inclusion and Diversity: Non-Negotiable Values
Diversity and inclusion are fundamental to Generation Z. They expect companies to promote equitable and representative work environments.
Programs such as “Juventudes Potentes” aim to create opportunities for young people in vulnerable situations, reflecting the commitment to social inclusion.HR World
Companies that invest in diversity not only attract these talents, but also benefit from more creative and innovative teams.
Careers from the Perspective of Generation Z
What are the main characteristics that Generation Z looks for in a career?
They value flexibility, purpose, autonomy, continuous development and inclusive environments.Blog
How can companies attract and retain Gen Z talent?
Offering flexible work models, growth opportunities, an organizational culture aligned with ethical values and personalized benefits.
Does Generation Z prefer to be entrepreneurs or follow traditional careers?
There is a growing trend towards digital entrepreneurship, but many also seek traditional careers that offer stability and purpose.Weekly Newspaper
What role does technology play in Generation Z's careers?
Technology is essential, being used to create opportunities, increase productivity and enable more flexible work models.